By Steve Damerow, CEO Incentive Solutions
Exclusive to Counterman Magazine
Those with ample experience in business-to-business (B2B) sales and marketing have undoubtedly wrestled with this question: Should we implement an incentive program? Incentive programs have traditionally been tough to administer due to lack of staff to manage the program and inadequate or non-existent methods of measuring its ROI. Today’s technology has changed all that, turning incentive programs into smart investments that produce better, faster results.