By Steve Damerow, August 24, 2016
Special to Tire Business
Simply put, the purpose behind all incentive plans is to motivate participants to do something they otherwise won’t do.
There are many reasons why your tire distribution partners or customers may not be swallowing the incentives you’re dangling in front of them.
Maybe they don’t have time. Or your incentive rewards don’t impress them. Maybe the thought of filling out a sales claim form makes their brain go numb with boredom.
The good news is that incentive programs have undergone a facelift, thanks to mobile technology.