OTHER VOICES: Get more out of your business’ sales incentives via mobile tech

By Steve Damerow,  August 24, 2016

Special to Tire Business

Simply put, the purpose behind all incentive plans is to motivate participants to do something they otherwise won’t do.

There are many reasons why your tire distribution partners or customers may not be swallowing the incentives you’re dangling in front of them.

Maybe they don’t have time. Or your incentive rewards don’t impress them. Maybe the thought of filling out a sales claim form makes their brain go numb with boredom.

The good news is that incentive programs have undergone a facelift, thanks to mobile technology.

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Smartphone technology trains dealers’ salespeople


January 18, 2016

Jan 4/11; Volume 30/Number 14 of Floor Covering News

By Steve Damerow

You can’t successfully sell product if your sales team doesn’t know and appreciate its attributes—and this requires a significant amount of time, effort and training for both the dealer and salesperson alike. The key to training salespeople and installers about the competitive advantages of multiple products is getting and keeping their attention, appealing to “what’s in it for them” through rewards and making the process fun and immediate with mobile technology.

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