incentive programs

Five Tips for Employee Incentive Programs

by Steve Damerow

As seen in the July 5, 2017 edition of Wood Floor Business

Wood flooring industry professionals can use employee incentives—prizes, privileges and other benefits that motivate people to act in certain ways—to influence positive change in sales numbers, channel partner relationships and customer experiences. Here are a few strategic best practices for using sales channel incentives effectively within the wood flooring business.

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B2B Sales Incentives as a Powerful Advocacy Marketing Tool

by Steve Damerow, June 13, 2016

Exclusive to Incentive Magazine

 

 

Most people rarely think of incentives as influencing sales decisions through a business-to-business (B2B) distribution channel. Yet the fundamental purpose of incentives remains the same no matter what the context: to influence people to take certain actions. And people respond to, “what’s in it for me?” whether they are employees, customers, or part of the B2B distribution.

According to the Department of Commerce, B2B spending is roughly twice that of B2C spending. Clearly, it is time for B2B incentives to take a page from B2C customer loyalty programs and promote B2B advocacy selling.

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