January 18, 2016
Jan 4/11; Volume 30/Number 14 of Floor Covering News
By Steve Damerow
You can’t successfully sell product if your sales team doesn’t know and appreciate its attributes—and this requires a significant amount of time, effort and training for both the dealer and salesperson alike. The key to training salespeople and installers about the competitive advantages of multiple products is getting and keeping their attention, appealing to “what’s in it for them” through rewards and making the process fun and immediate with mobile technology.