Customer Engagement Isn’t Just for B2C Anymore

As Seen In HVACR Distribution Business

Sep 19, 2016, By Steve Damerow

 

 

In the HVAC world, motivating contractors and other sales channel partners to do business with you can be tricky. While business-to-consumer (B2C) companies can be endlessly creative with their products and marketing, HVAC companies don’t have much opportunity to outshine the competition from a business value perspective. As with many other business-to-business (B2B) industries, HVAC products and services must adhere to certain standardizations of safety and functionality.

But with today’s connective technology, “touchy feely” marketing concepts such as customer engagement and personal value – long-held traditions in the B2C world – are migrating into B2B. Engagement tools such as customer loyalty and sales reward programs are undergoing a renaissance, making them more effective and easier than ever for B2B companies to utilize.

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