by Steve Damerow
As seen in the January 5, 2017 edition of Industrial Distribution
Competition is stiff in our economy of stagnant, matured B2B markets. At the same time, channel distributors have a world of information literally at their fingertips. They make many important sales decisions quickly and demand fast, convenient interactions with suppliers. Being able to offer your distributors extra value with distribution incentive rewards can make you immediately more appealing than the competition. When you offer your incentive program through an online platform, you gain additional sales tracking tools that allow you to not only boost revenue but feed better, cleaner, and more valuable sales insights into your business.