ABOUT STEVE DAMEROW
Steve Damerow is a frequently published author and noted speaker on the use of B-to-B incentives, CRM, and loyalty programs to further client and employee engagement. He is also the host of the nationally acclaimed radio show “Business Matters.”
Steve is chairman of the board of The Incentive Solutions Group of Companies, a $50 million enterprise that creates technology for incentive sales, customer loyalty, safety, wellness and HR/recognition programs. His companies have managed thousands of B-to-B channel incentives and are recognized as pioneers in the sales incentive industry.
Beginning in 1994, Steve was the founder and served as CEO of The Incentive Solutions Group of Companies—Incentive Solutions, Loyaltyworks, Travel Solutions, and Performance Systems Group—which are based in Atlanta. These companies initiated the use of the first prepaid cards as rewards for customer incentives, client loyalty programs, direct sales incentives, channel incentives, distributor sales incentives and VAR incentives. In 2005, he launched the first complete online reward marketing management program, RewardTrax.
Incentive Solutions has been recognized by the Atlanta Business Chronicle as one of the “Top 50 Advertising & Marketing Firms” and “Best and Brightest of Atlanta” for four consecutive years. In 2016, the company received Incentive Magazine’s “Best Channel Sales Incentive” award.
Steve is a contributing member of the Incentive Marketing Association, SITE leadership Summit, and the Incentive Research Foundation. He and his company contribute volunteer work, tech services and funding to organizations that include Hire Heroes, Children’s Healthcare of Atlanta, ASPCA, War Dogs Rescue, and Nature Conservancy.
He holds a bachelor of science degree in international relations from Berry College; a master of science degree in international economics from the University of Freiburg, Germany; and master of science degree in international marketing from the American Graduate School of Management.