Incentive Solutions and Mitsubishi Electric Heating & Cooling Honored with Channel Sales Award by Incentive Magazine
As seen in HR.com, by Steve Damerow
Incentive Solutions and Mitsubishi Electric Cooling & Heating have been honored with Incentive magazine’s Motivation Master Channel Sales Award for its Ductless Rewards program during the past year. The companies received the award for developing a B2B incentive strategy that earned an overall return-on-investment (ROI) of 307 percent.
“We were trying to think of ways to motivate contractors to quote Mitsubishi Electric Cooling & Heating on every job, as well as win over some contractors selling competitor brands,” says Leah Montgomery, Marketing Manager for Mitsubishi Electric Heating & Cooling’s southern business unit. “We thought about a variety of options, but landed on the gift card spiff from Incentive Solutions because they took the time and initiative to understand our situation and find out exactly what we needed.”
The contractor incentives program ran for two months and helped Mitsubishi increase sales of ductless heating and cooling units by 45 percent, achieving an overall ROI of 307 percent. Incentive Solutions achieved this result by climbing into the sales trenches with Mitsubishi and figuring out how to turn their pain points into new sales and marketing opportunities. Their effort paid off when Incentive magazine recognized them with the Motivation Master in Channel Sales Award.
Steve Damerow, CEO, Incentive Solutions, adds, “Although Mitsubishi had originally planned to schedule a promotion for 45 days annually, they now aim to run promotions every Spring, Summer and Fall. Pairing Mitsubishi’s high-quality products and sales force with Incentive Solutions’ technology proved to be an incredibly effective B2B sales strategy. Incentive Solutions looks forward to a long partnership of helping Mitsubishi Electric Cooling & Heating achieve sales and marketing goals.”
According to Incentive magazine, “These annual awards celebrate the best, most effective, and most creative incentive and engagement programs of the year.” For its seventh annual awards, Incentive magazine selected 15 entries in three categories: sales incentives, channel sales programs and recognition programs.
Incentive Solutions, Inc. (www.incentivesolutions.com) was founded in 1994 and is based in Atlanta, Ga. Incentive Solutions offers online rewards, travel incentives and debit card reward programs. Since its creation, Incentive Solutions has been an innovator in the incentive industry by creating emerging incentive technologies that help companies increase sales, engage and motivate employees, encourage customer loyalty, create positive work environments, and enrich sales channel relationships.